Intelligence Hub
WIN Scoring — browse-intent scores, never-purchasers, and lifetime value by score band.
Pick a client to see WIN Scoring intelligence
Scores sync daily from Klaviyo WS * profile properties. Reports combine score bands with live Klaviyo lifetime-value predictions.
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How to set it up (manual, in Klaviyo):
- Pick the collections to track — choose up to ~5 store collections/categories that best separate buyer intent (e.g. flavored coffee vs. decaf, cheddars vs. blue cheese).
- Create one tally flow per collection — in Klaviyo: Flow triggered by Viewed Product, with a trigger filter matching the collection (item category or URL). Add an Update profile property action that increments a numeric property named WS <Collection> (e.g. WS Cheddars). Set the flow live.
- Create the intent segment — e.g. WIN Score | High Intent to Purchase Cheddars: WS Cheddars ≥ 10 AND active in the last 14 days AND zero orders in the last 90 days.
- Enable the EmailPilot sync — ask an admin to set win_scoring_enabled: true on the client record. The daily sync then captures every WS * property change to BigQuery, and this tab lights up automatically (first data appears after the next 10:00 UTC sync).
Reference implementation: Rogue Creamery's WS Cheddars flow + segment set.
0 scored profiles synced — no report yet
Generating looks up live lifetime-value predictions from Klaviyo for every scored profile (takes 2–5 minutes for large lists). Only aggregates are stored — no personal data.
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